The logo, a chamomile flower, reflects the purpose of the website. It represents respite from the stress and uncertainty that family caregivers face everyday. The chamomile motif appears regularly in the illustrations throughout the site and printed material.
The broad age range of the audience requires a website that is visually appealing and engaging for all age groups, while still being easy to navigate. The website would most likely be used on a smartphone or tablet, as caregivers are often on the go, and more likely to use the site regularly on a smaller device.